DESIGN DRIVEN INNOVATION FOR THE GREAT RESET
Alessandro Manetti, CEO of IED España
The emerging post-pandemic scenario is characterised by diffuse uncertainty in all sectors of human and social life.
New lifestyles and consumption for what some analysts define as the post-globalisation era - require the redesign of products, spaces, services, business models and all of the elements that comprise the system for the social and economic interaction with our planet.
New global paradigms need to be considered within a holistic map to enable a new generation of designers to navigate fluid lanscapes, understand complexity and be able to contribute via the micro-dimension of design to an effective response to the new post-pandemic challenges.
We will analyse some recent examples of how design and its innovative power is rewriting certain products, spaces and services to improve people's lives and respond to their new needs without forgetting their distinctive value for the company.
The conference will be held in online format.